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Jun 29
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Andy Ebon, NACE member and respected social networking expert, writes The Wedding Marketing Blog, an influential information blog that caters to two very important aspects of our industry: weddings and marketing. If you don’t read his blog regularly, you miss out on creative and original ways to get your name out and keep your business booming.
In a recent blogpost, Andy writes about ham sandwich marketing. This is where people post tweets and status updates that are interesting only to the person who wrote it and maybe a handful of people “in the know.”
For example, let’s say you tweet Had lunch with Herb and Josette at The Oceanarium Restaurant.
Who cares??
Your followers & FB friends are busy, busy people who don’t have time to really pay attention to you unless what you write is
- interesting to them,
- entertaining to them,
- relevant to them.
In this example, do I know who Herb & Josette are? Am I supposed to be impressed that you had lunch at the Oceanarium? Why don’t you just tell me you had a ham sandwich? That would be just as unimpressive and unneccessary.
As Mr. Ebon states, “If your lunch was incredible, take a picture of the ham sandwich. post about the incredible Dijon mustard, the soft fresh-baked roll, and what variety of ham was involved. That has the possibility of being entertaining. Otherwise, you’re just engaging in Ham Sandwich Marketing. In today’s fast and furious world of communications, being boring is a big crime. Being irrelevant is a felony offense.”
According to Mr. Ebon,Don’t waste people’s time. Be interesting or be gone.
Read his original post (and reader responses/comments) here.