NACE Hawaii had its monthly meeting last Tuesday, July 14, at the Hale Koa Hotel, and it was a good one. Group discussions on Facebook, Twitter, and traditional marketing were the topic of the day, and many great ideas were shared and developed.

Dianna Shitanishi with Hawaii Weddings & Events shares an idea about using Facebook for marketing.

In addition, Susan O’Donnell, fundraising co-chair and the owner of Aloha Wedding Planners, talked about the recent Tasty Travels fundraiser, and how it helped to benefit NACE Hawaii educational initiatives, Hawaii Meals on Wheels, and local restaurants.

The meeting had its share of fun, as guests mingled and networked after the formal program ended, and as the delicious pupu (appetizer) dinner was served.

Special thanks to the following for helping to make this event a success:

• Dora Young, catering sales manager at the Hale Koa Hotel, for graciously hosting the meeting, providing the ono (delicious) meal, and taking care of us;
• David Louis (Dynamic Sounds) and Michael Rabe (Creations in Catering) for organizing the meeting;
• James Chun, Dianna Shitanishi, Kelly Sugano, and Marino M. Regalado for keeping the discussions on track;
• Ian Fernandez with IMF Visions for providing the projector; and most importantly

YOU

for attending and participating in Tuesday’s conversation. Your presence is very much appreciated!

Registration & networking starts at 6pm, with the formal program beginning at 6:30pm.

Get more information on the meeting by clicking here.

We’ll see you at the meeting.

In a recent blogpost, Andy writes about ham sandwich marketing. This is where people post tweets and status updates that are interesting only to the person who wrote it and maybe a handful of people “in the know.”

For example, let’s say you tweet Had lunch with Herb and Josette at The Oceanarium Restaurant.

Who cares??

Your followers & FB friends are busy, busy people who don’t have time to really pay attention to you unless what you write is

• interesting to them,
• entertaining to them,
• relevant to them.

In this example, do I know who Herb & Josette are? Am I supposed to be impressed that you had lunch at the Oceanarium? Why don’t you just tell me you had a ham sandwich? That would be just as unimpressive and unneccessary.

As Mr. Ebon states, “If your lunch was incredible, take a picture of the ham sandwich. post about the incredible Dijon mustard, the soft fresh-baked roll, and what variety of ham was involved. That has the possibility of being entertaining. Otherwise, you’re just engaging in Ham Sandwich Marketing. In today’s fast and furious world of communications, being boring is a big crime. Being irrelevant is a felony offense.”

According to Mr. Ebon,Don’t waste people’s time. Be interesting or be gone.

Read his original post (and reader responses/comments) here.